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MISSION
analytics
Executive Summary
Guest Feedback
The effects of customer experience on satisfaction and loyalty. These pillars are further dissected into 3 key drivers.
"Balance wheel" for experience and loyalty components.
Interactive visual filters present a comprehensive visitor profile.
"Balance wheel" for experience and loyalty components.
Interactive visual filters present a comprehensive visitor profile.
What visitors are saying? By clicking on a tag cloud category, you can distinguish between positive and negative sentiments expressed. by your visitors on that specific topic.
Socio-demographic analysis offers insights into your audience’s thoughts.
Socio-demographic analysis offers insights into your audience’s thoughts.
The effects on satisfaction and loyalty
Gather data before, during, and after the event
Increase
the event effectiveness
the event effectiveness
Analyze
multidimensional
nature of the guest experience
multidimensional
nature of the guest experience
pretest
implications
• Continuously measure the event experience and design event journey maps.
• Design innovative event scenarios and engage event attendees.
Event planners
• Segment visitors by personal, trip, and event characteristics and explore different components of event experience and behavioral outcomes for different groups.
Destinations
PROJECT TIMELINE
2022
Developing event scenarios and research instruments
2023
Developing data analytics and visualization engine
2024
Integrating platform with mobile apps and external sensors. Piloting in the US
2025
Scaling worldwide, collecting best practices for event planners
Competitive
Advantages
Advantages
Based on emerging methodologies and research findings
Mobile app and external sensors, data mashup and analytics
Project helps to pretest the effectiveness of sustainable interventions
Can be utilized by any event planner, as well as by venues, tourist destinations, hotels etc.
Innovativeness
Digitalization
Sustainability
Scalability
Measure and improve event experience for global wellbeing
COFOUNDERS
• Designed and organized more than 300 events.
• Completed more than 30 research projects in tourism and hospitality.
• Widely published in leading international journals, books, encyclopedia entries, and news media.
• Completed more than 30 research projects in tourism and hospitality.
• Widely published in leading international journals, books, encyclopedia entries, and news media.
Dr. Maksim Godovykh
Alex Kolokolov
